When was a the last time you left a business or organization and thought to yourself, those guys are really doing it right! For most of us, it’s probably been a while since we could heartily compliment a business on their customer service, their res (More...)

There are myriad of reasons why anyone will consider going into business. The motives behind such thoughts vary from one individual to the other: from the desire to earn extra income to just the pride of owning a business; from fulfilling a dream to chall (More...)

It is pretty hard to tell what does bring happiness; poverty and wealth have both failed. – Kin Hubbard, 1868-1930 First off you may have noticed the ” typo” in the title. The ” Y ” in Happyness stands for ” You.” (More...)

“But Jesus said, ‘A prophet is taken for granted in his hometown and his family.’ He didn’t do many miracles there because of their hostile indifference.” – Matthew 13:58, The Message After 25 years of helping Christians promote their brands a (More...)

As Christians Businessmen, we are seeing a seismic shift in our national culture that is impacting our business, employees, and future opportunities. While I cannot change what is happening nationally and globally, I do have suggestions for how you can he (More...)

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Direct-Response Marketing is marketing designed to generate an immediate response (key immediate) from consumers, so that every customer response (and subsequent purchase) can be measured, and tracked to specific ads. Direct response marketing is a specia (More...)

Let’s face it most Christians have a hang up with money. In fact, this mind and money problem is not limited to Christians alone. We all grow up with baggage when it comes to money and finances. How can we not? Many of us have seen our parents argue ove (More...)

As we mentioned in the April 2012 TACB newsletter, sellucation is the process of giving your potential customers information to help them solve their problems, it is the child of selling and educating your potential client. A newsletter is a powerful way (More...)

As business owners and business coaches, clients and friends sometimes tell us how “lucky” we are. Some consider us lucky because of our accomplishments, others look at the freedom that comes from owning our own businesses, and our Christian c (More...)

Savvy business owners know that a tremendous opportunity exists right after an initial sale. Acquiring a customer is the toughest and most expensive part, so keeping customers happy is well worth the effort! You know what your customers need, and it is ea (More...)